The most important marketing form available for most companies today is high placement in the major search engines; SEO (Search Engine optimization) is the practice of optimizing a website by improving the off-page and on-page elements in order to increase the ranking in the major search engine for particular keywords or phrase.
On-Site optimization: Website Architecture, Website content, Website Attributes, Sales Funnels
Off-Site Optimization: Link Building, Social Media, Website Citations, Traditional Marketing
Tracking: LPI’s, KPI’s, Technology, Tracking Software
Reporting: Data Analysis, Data Translation, Strategy Changes, Implementation
By selecting and focusing on valuable keywords businesses can target highly qualified B2C or B2B customer.